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2007 Livermore Honey and Wine Festival
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The Livermore Wine Country Festival was held on Saturday and Sunday, May 5th & 6th in Downtown Livermore, California with about 120 thousand people in attendance. Held in the newly revitalized downtown Livermore, East Bay MINI was excited to be a part of one of the largest events taking place in the area. The festival featured fine art, handmade crafts, samplings from top local restaurants, local wines, beer, and live music on the main stage.
Our booth provided a delightful selection of MINIs to drool over and tempt the palette, while event attendees sampled the delicious wines. We made sure that our handouts and giveaways communicated that the MINI can be an integral part of a healthy whole body motoring experience. The approach was to appeal to “connoisseurs” that had come out for the wine events while highlighting the diversity of the MINI Brand and the nearly limitless options available for enthusiasts to personalize their own motor.
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"LETS MOTOR" was the slogan of the event and we look forward to next year’s event and all the miles in between. To share your Motoring memories, please send photo and story to: eastbayminiinpleasanton@hendrickauto.com |
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